Afnan Naveed

Open to senior IC & lead roles · Select freelance work

Senior Product Designer with a decade of experience leading 0→1 and growth-stage work across e-commerce, B2B SaaS, and fintech.

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Selected work

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Redesigning checkout to cut cart abandonment

Led an end-to-end redesign of a multi-step checkout flow for a mid-size e-commerce platform, simplifying it into a single guided screen.

E-commerce0→1Research
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Cutting time-to-value in half with a new onboarding flow

Reimagined the first-run experience for a B2B SaaS product, reducing the steps required before users reached their first 'aha' moment.

B2B SaaSOnboardingGrowth
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Building a design system to unblock 4 product teams

Founded and scaled a company-wide design system from zero, aligning four product teams on shared components, tokens, and patterns.

Design Systems0→1Cross-functional

I lead design end-to-end — from research and strategy through execution and measurement. I care about clarity, and about shipping work that holds up under real usage, not just in review.

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Tools & expertise

Research
Systems Thinking
Figma
Prototyping
A/B Testing
Cross-functional Leadership

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